Global teams coming together for California

  • Client California Dept. of Public Health
  • Deliverable Strategy, creative, production, & management
  • Timeline Jan. - Dec. 2022
  • Budget $$$$ (> $100,000)

The Problem

When creating and launching its second “Covid awareness in the workplace” campaign, the CDPH – Occupational Health Branch knew it would need the help of experienced vendors.

Looking for expertise on marketing strategy, creative development, animation production, and media placements, the CDPH team asked Ski Team to help manage all aspects of the campaign and bring in the right vendors to make it a success.

The Solution

Ski Team leveraged an A-team of players to collaborate on this campaign.

Calling on a vast network of subject-matter experts—from campaign strategy to media placements—we created a world-class team to produce world-class content, all united in the shared belief that this work could truly make an impact for the greater good.

The Unusual

Ski Team was excited to continue its great working relationship with Blu Blu Studios—a Poland-based animation studio we’ve partnered with on multiple projects.

With a strategy consultant who worked for Portland-based Coraggio Group and a media team based in Milwaukee, it was truly a global network united for the state of California, collaborating to make impactful content to keep people safe from Covid-19 in the workplace.

A man suffering from COVID experiences symptoms and visits a doctor.
Construction workers interact on the job.
Various people work and relax while wearing masks and interacting with others.
Farm workers visit a pharmacy and social distance as they work together.
A handyman smiles while working and sporting a band-aid from his COVID vaccine.
Various scenes depict a woodworker wearing a facemask as she experiences vaccine symptoms.
A man and a woman work on circuit boards at their workplace.
A train conductor wears a mask as he checks passengers' tickets.
Food service workers wear masks and practice COVID safety while working on the line.
Multiple groups of people wear facemasks, get vaccine from doctors, and practice safety measures.
A landscape artist presents his vaccine card to the viewer.
Employees at an auto-repair shop wear masks and practice social distancing.
Employees at various workplaces wear facemasks and engage in COVID safety measures.
Multiple groups of illustrated people interact with facemasks on.
An illustration of multiple people getting COVID vaccines and presenting vaccine cards.