Showing John McGivern at home in his home state

  • Client Network Health
  • Deliverable Footage for multiple :30s & :15s of a full campaign
  • Timeline 2 months pre-pro & 1 shoot day/per main video
  • Budget $$$ ($50,000 - $100,000)
A behind-the-scenes shot of the crew shooting a commercial at a restaurant.

The Problem

When Illinois-based AE Marketing Group was tasked with filming Wisconsin legend John McGivern on the Wisconsinite’s home turf, it knew it needed to find a partner that knew the lay of the land.

AEMG had a director and finished scripts, but they needed a team with the right network and production know-how to help them capture all the things John loves most about Wisconsin and his healthcare plan.

The Solution

John McGivern is an active guy with lots on his “see and do” list, so Ski Team was tasked with formulating a smart and efficient production plan to showcase him in all the places he loves most.

With an ace production crew, the team shot beautiful footage in as many locations as daylight hours and traffic would allow. We were able to share a broad look at a “day in the life” of Network Health’s well-loved spokesperson.