Assembly videos that show you how with lots of “Wow!”
- Client Serial 1 E-Bicycles
- Deliverable Three step-by-step product assembly videos
- Timeline 2 months (2 shoot days)
- Budget $ (< $15,000)
While on its face, creating a step-by-step assembly video would appear simple and “easy,” Serial 1 knew it needed experienced production professionals to get its bike-assembly videos exactly right for the audience. A multipage instruction booklet just wasn’t going to cut it for Serial 1’s tech-savvy customer base.
The team knew video was the answer—and that it needed the same quality and polish synonymous with the Serial 1 brand.
Serial 1 recruited Ski Team to help think through the production process, create a rock-solid plan for the shoot day, and ensure a fast turnaround on post-production to get the content live in time for the company’s upcoming product releases.
Ski Team scouted the perfect locations that represented the “vibe” each class of bike called for and pulled together an ace crew to shoot beautiful footage of each and every detailed step during 10-hour shoot days.
These assembly videos have garnered nearly 30,000 views on YouTube as well as glowing and grateful reviews from Serial 1’s customers.