Lights. Mics. Milwaukee.

  • Client Experience Milwaukee
  • Deliverable Video podcast production, recording, and editing
  • Timeline 1 month
  • Budget $ (< $15,000)

The Problem

Experience Milwaukee started as an audio-only podcast celebrating the people, places, and culture that make Milwaukee unique. As the show grew, so did its ambitions. The conversations expanded beyond local culture into business, technology, innovation, entrepreneurship, and the people helping shape the city’s future.

That meant creating a new video podcast that didn’t just sound professional—it needed to look professional, too. Every podcast episode had to feel authentic while giving guests and viewers an experience that offered a behind the scenes peek at the speakers and reflected the quality of the conversations being shared.

The Solution

Ski Team partnered with Experience Milwaukee to produce their first video podcast at Independent Studios, handling everything from audio recording and video production to editing, content strategy, and distribution.

For this video podcast episode, Ski Team founder Lynne Fraser joined host Steve Glynn for a conversation about storytelling, entrepreneurship, and how meaningful media can strengthen connections across Milwaukee’s business community.

Like every good conversation, the goal was to make it feel down-to-earth and authentic. To feel effortless, our team needed to create a video podcast environment where guests could relax, be themselves, and let the conversation unfold naturally.

The Unusual

One of our favorite things about video podcast production is that the recording session is really just the beginning.

A single conversation can become a full video podcast episode, YouTube content, social media clips, promotional trailers, short-form videos, and dozens of pieces of content that continue working long after everyone leaves the recording studio.

We love helping organizations discover that one great recorded conversation can go a whole lot further than they ever expected. Whether you’re launching a branded video podcast, creating thought leadership video content, or building a new media channel, we’re always thinking about how to make every video production work harder—and reach more people.